Project Manager & Customer Success Manager

• Led the e-commerce migration of a Primeira Liga football club from WooCommerce to Shopify, from pitch through launch.
• Drove the rollout of a Customer Data Platform, consolidating club-wide data into a single customer view.
• Built an internal platform from scratch to automate client management, deployed to production single-handedly.

• Proposed, planned and led the e-commerce migration of a Portuguese Primeira Liga football club from WordPress/WooCommerce to Shopify, coordinating club stakeholders, internal teams and external partners from pitch through launch.
• Drove the rollout of a Customer Data Platform for the same club, consolidating and normalizing data from across the organization into a single customer view.
• Owned paid media strategy for a EuroLeague basketball club, and implemented analytics and conversion tracking following their migration to Shopify.
• Built an internal platform from scratch to replace a manual client-management process - scoped, developed and deployed to production on Vercel single-handedly.
• Owned customer success end to end and rebuilt the client management process in HubSpot, centralizing all account information into a single source of truth.
• Main interface between clients and product, turning customer feedback into prioritized requirements.
• Built dashboards and ran SQL analysis to support early-stage product decisions.

Consultant & Advisor

• Led the relaunch as a SaaS product, defining pricing tiers and the product roadmap.
• Rebuilt the website end to end with AI-assisted development.

• Led the platform's relaunch as a SaaS product, defining subscription tiers and pricing.
• Rebuilt the entire website from scratch using AI-assisted development, delivered end to end without an engineering team.
• Set the product roadmap, prioritizing feature launches and security improvements.
• Instrumented the funnel with GA4 and Google Tag Manager (Meta Pixel, conversion tracking).
• Defined community and branding strategy for the agriculture sector.

Backend Developer

• Ruby on Rails backend: APIs, Postgres analytics queries and RSpec tests.

• Maintained backend systems in Ruby on Rails and implemented automated tests (RSpec).
• Built APIs and performed Postgres database queries for analytics.
• Contributed to Agile ceremonies and iterative development.

Collision Department Manager

• Launched a crash-repair department from scratch and grew monthly turnover by 40%.

• Created and launched a new motorbike crash-repair department from scratch, defining workflows, staffing and supplier relationships.
• Increased monthly turnover by 40% through better processes and coordination.
• Controlled stocks and workflows with Primavera software.
• Implemented new organizational methods, boosting productivity and compliance.
• Supported budgeting and invoicing, and improved client satisfaction.

Production Manager

• Automated key production stages, multiplying daily output while scaling the team by 150%.

• Introduced automation across key production stages, multiplying daily output while scaling the team by 150%.
• Restructured production workflows for efficiency and resource allocation.
• Supervised daily operations, including stocks, labour and materials.
• Supported budgeting and invoicing processes.
• Solved a critical production issue by sourcing new technology internationally.